Plaza Magazine’s Insta

How about a Louis Vuitton bag with VAN GOGH written on it in big gold letters over a reproduction of that 17th-century painter’s in collaboration with the great artist Jeff Koons?

This is not simply a line of luxury bags. It is an artist’s meditation on the masters, in handbag form. We can’t think of a simpler way to put great art at the forefront of modern minds, in a unequivocal enthusiasm for great art in a language people in the 21st century understand Jeff Koons is infamous for turning kitsch images and objects into art, but for his range of handbags, he is turning great art back into popular culture. Just as Andy Warhol created Warholised versions of Renaissance art, Koons has turned the old masters into fashion must-haves. The collection comprises five of the most famous paintings in history, including the “Mona Lisa,” Van Gogh’s “Wheat Field With Cypresses” and Rubens’s “The Tiger Hunt” all of which have been reproduced in high-definition detail on some of Vuitton’s most classic leather bags.

Their masterpieces walking out of the museum into modern lives.

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